Pitching
Why should we back you?
Make the idea matter. Explain the evidence, the uncertainty, and the decision you need.
A credible pitch under scrutiny
Five levels
Begin with Level 01. Pass a level (75 or more) to unlock the next.
Course markPitching — completePass all five pitching levels.
- Level 01NextThe first minuteMake the customer and problem clear before explaining the solution.Enter the room
- Level 02Unlocks after Level 01The internal sponsorTurn an idea into a bounded decision with resources, success criteria and a review point.Read the brief
- Level 03Unlocks after Level 01The potential partnerExplain a credible benefit to both sides and propose a proportionate partnership test.Read the brief
- Level 04Unlocks after Level 01The evidence questionSeparate customer evidence from assumptions and identify the next test that matters.Read the brief
- Level 05Unlocks after Level 01The decision roomMake a bounded ask and explain how you will use it to resolve an important uncertainty.Read the brief